About Us


Welcome to Organic Roots. Your local family owned organic & natural foods market. A part of the Temecula Valley since 1989.


We are proud to be the largest provider of the highest quality natural and organic products in the Temecula valley. We strive to better our community and assume our social and environmental responsibility for our share this planet. We have a strong commitment to organic farming, promoting sustainable agriculture and preserving the earth for future generations. By living in harmony with the earth we can enrich both ourselves and our planet.


"The food you eat can be either the safest and most powerful form of medicine or the slowest form of poison.” ~Ann Wigmore

The Story of Organic Roots

In 1989, a mother and son set out to form the first high quality vitamins and all natural supplements store in the Temecula Valley. Paul Cook and Linda Watson were dedicated to bringing the community a natural approach to health.

Their 1,200 square foot store, originally called Health Zone, has now evolved to what the store is today; an 18,500 square foot organic and natural food market called Organic Roots. In 2014, the company will be celebrating its 25th year anniversary in business as well as in Temecula!

There are still so many who are unfamiliar with what “organic & non-gmo“ mean, but for thousands of families in the Inland Empire that do know the importance of eating organic, non-gmo and local, Organic Roots is the place to go.

Organic Roots features a robust 100% organic produce area with lots of locally grown options. They also have a huge array of specialty dietary products like gluten-free, vegetarian, raw, paleo and more. But besides your everyday grocery needs, Organic Roots features 10 organic and all-natural food bars. A made-to-order juice & smoothie bar, frozen yogurt bar, made-fresh daily hot bar, a cold case deli with house-made salads, an olive bar, a sandwich bar, a burrito bar, a salad bar with 40+ ingredients, a bakery and coffee bar.

“Our goal is to be a place in the community where people can come for high quality, local organic produce, all their grocery needs (no matter the dietary restrictions), a grab and go meal or juice, but most importantly, to be a resource to people who have questions about organic, non-gmo, and other health related concerns,” states Paul Cook, Founder and Co-Owner of Organic Roots.

“I would also like to add”, states Linda Watson, Founder and Co-Owner of Organic Roots, “that young children have a special place in our hearts. Especially in today’s day and age where fast food chains are on every corner and genetically modified foods are in almost everything manufactured. Teaching our children a proper diet while they’re young is so important since early food experiences will impact their eating patterns and habits in their adult life. They are our future and we need to guide them on the path of wellness and happiness.”

Over the past 25 years, Organic Roots has seen many ups and downs, but in the last several years they have seen a huge increase in the community’s alertness of what the government and food industry is allowing our country to consume; many of the same things that are banned in countries all over the world. As the community and even the country, gain more and more awareness, stores like Organic Roots are going to be a vital part to the health and well-being of the people.

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Organic Roots is a family owned organic & natural foods market in Temecula, California. We are proud to be the largest provider of the highest quality organic and natural products in the Temecula Valley. We have a strong commitment to organic farming, supporting local, promoting sustainable agriculture and preserving the earth for future generations. By living in harmony with the earth we can enrich both ourselves and our planet.